WALMART'S GERMAN EXPANSION: A TALE OF TWO DECADES

Walmart's German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1980s, eager to replicate its triumph seen in the United States. The corporation opened a wave of stores, aiming to conquer market share. However, initial years were marked by difficulties. German shoppers proved resistant to Walmart's approach, which differed significantly from established

read more